Ethical Behaviour in Practice: Decision Outcomes and Strategic Implications
分析了经理人在高度监管的知识密集型行业中，面对法律合规与利益相关者道德要求时的决策过程，揭示了直觉驱动的三阶段仲裁机制如何产生欺诈、危机、竞争和创新四种结果，并讨论了其战略意义。
In this paper I analyse the ethical behaviour of managers confronted with legal compliance and ethical demands of salient stakeholders. Drawing on narratives extracted from a qualitative study in the flavours and fragrances industry, I reveal how managers, in highly regulated and knowledge‐intensive industries, make decisions involving ethical content. The findings show that ethical behaviour is determined by a three‐stage intuitive process leading to arbitration between ethics and profit. This process generates four decision outcomes: fraud, crisis, competition and innovation. The strategic implications of these outcomes are discussed.