转售价格维持与连锁关系

RESALE PRICE MAINTENANCE AND INTERLOCKING RELATIONSHIPS*

Journal of Industrial Economics · 2010
被引 119
人大 A-ABS 3

中文导读

研究了竞争制造商通过相同零售商分销时,转售价格维持(RPM)如何抑制品牌间和品牌内竞争,并可能导致行业垄断定价,对反垄断法律发展有启示。

Abstract

Dampening of interbrand as well intrabrand competition is often advanced to justify per se illegality of RPM. We analyze this argument in a context where rival manufacturers distribute their products through the same competing retailers. We show that RPM indeed limits the exercise of competition at both levels and can generate industry‐wide monopoly pricing. The impact on prices depends on the extent of potential competition at either level as well as on the parties' influence in determining the terms of the contracts. Our analysis sheds a new light on ongoing legal developments and is supported by recent empirical studies.

转售价格维持品牌间竞争品牌内竞争双重垄断加成