SME Entry Mode Choice and Performance: A Transaction Cost Perspective
研究交易成本理论能否解释中小企业的国际进入模式选择，并检验按该理论选择的模式是否带来更优绩效。
Although small and medium sized enterprises (SMEs) account for a significant portion of international trade, little is know about how they make international entry mode decisions. Transaction cost theory has been widely used to study entry mode selection for large firms. Here we apply the theory to SME mode choices. Further, we set out to determine if SME transaction cost mode choices provide superior performance to other mode choices. We found that transaction cost theory did a good job of explaining SME mode choice and that SMEs that used transaction cost–predicted mode choices performed significantly better than firms using other modes.