Explaining purchases of organic meat by Dutch consumers
研究了经济因素、情绪、社会规范和环保变量对荷兰消费者购买有机肉类的影响，发现理性动机和情感动机共同起作用。
This study investigates the impact of economic and marketing variables (quality, price, and distribution), emotions (fear, empathy, and guilt), social norms, and environment-related variables (environmental concern, green behaviour, and perceived consumer effectiveness) on Dutch consumers' preference for, and purchase frequency of, organic meat. The results show that consumers' purchase of organic meat is based on both 'rational' economic motives and emotional motives. Copyright 2005, Oxford University Press.