The Strategic Signaling of Capabilities by Service Firms in Different Information Asymmetry Environments
研究234家服务企业发现，在低信息不对称环境中，企业直接靠能力获得绩效；在高信息不对称环境中（如专业服务），必须通过战略定位（如服务聚焦和定制化）来传递能力信号才能获益。
This study investigates how firms in high or low information asymmetry environments obtain performance benefits from their capabilities. Using data obtained from a sample of 234 service firms, the results indicate that service firms in low information asymmetry environments obtain direct performance benefits from the mere possession of capabilities. In high information asymmetry environments, such as professional services, the performance benefits of capabilities only occur when firms use strategic positioning to signal the presence of their resources. Firms in high information asymmetry environments use the focus of their service offering as well as the degree of service customization to indicate the presence of underlying capabilities.