Factors Impacting Food Safety Risk Perceptions
研究了加拿大、日本和美国消费者对牛肉食品安全的风险感知，发现人口特征、居住国、对信息来源的依赖和信任以及个人经历显著影响风险感知，对供应链管理和公共政策制定有参考价值。
Abstract We developed and applied a model of consumer risk perceptions of beef food safety to better understand the underlying drivers of consumer demand for food safety. We show how consumer demographics, country‐of‐residence, as well as reliance on, and trust in, alternative food safety information sources affect risk perceptions of consumers in Canada, Japan and the United States. Consumers in all three countries have risk perceptions shaped by their level of reliance on observable and credence attribute information. Risk perceptions of consumers in each country are significantly higher for those less trusting of doctors. Moreover, personal and indirect food safety experiences substantially affect risk perceptions. These results are useful to decision‐makers in developing more efficient supply chain management strategies and public policies aimed at building or sustaining consumer confidence in food safety.