Combining discrete and continuous mixing distributions to identify niche markets for food
研究了消费者对鸡肉增值服务的支付意愿，通过结合离散和连续混合分布模型，同时识别利基市场规模和消费者异质性，发现忽略利基市场特性会影响支付意愿、需求和总收入的预测。
This paper explores the demand and willingness to pay (WTP) for value-added services to chicken. Since the demand for such services are likely to be highly segmented and often applies only to a market niche, models based on assumptions of homogeneity among consumers are likely to be inappropriate. For this reason, this paper combines discrete and continuous mixing distributions to concurrently identify the size of the niche market and the heterogeneity among consumers within the market niche. Failing to account for the niche market nature of value-added services is shown to have implications for predictions of WTP, demand and total revenue.