Consumer Willingness to Pay for Safer Vegetables in Urban Markets of a Developing Country: The Case of Kale in Nairobi, Kenya
研究了肯尼亚内罗毕城市消费者对不同市场类别中更安全羽衣甘蓝的支付意愿，发现购买意愿的解释因市场细分而异，为农业和公共卫生政策提供差异化建议。
Abstract The rapid urban population growth, rising level of urban poverty, and problems with food supply and distribution systems have increased the importance of developing local supplies of perishable produce of safe and good nutritional value in developing countries. This examination of consumer preferences for food safety across major urban fresh vegetable market categories revealed that the explanations behind purchase intentions were market segment-specific. There is a need to target agricultural policies relating to handling practices and for public health policies to be more differentiated in promoting food safety.