Great,Madama ButterflyAgain! How Robust Market Identity Shapes Opera Repertoires
研究提出理论框架，解释观众偏好的分散与集中、类别内与类别间竞争如何影响市场身份，并以1995-2005年美国96家歌剧公司的剧目数据验证：公司通过平衡传统与创新歌剧来塑造稳健身份。
We develop a theoretical framework to explain how two aspects of market structures—divergent and convergent audience preference and within- and between-category competition—shape market identities. We focus specifically on robust market identities, an underresearched type of identity defined as balanced membership in divergent social categories. We argue that these identities are most prevalent in markets with more divergent audiences and less within-category competition. We test our arguments in the U.S. opera market. Statistical analyses of 96 opera companies’ opera repertoires from 1995 to 2005 support our arguments: U.S. opera companies enact robust market identities by systematically balancing conventional and unconventional operas depending on the divergence of their audiences and the competitive pressure from other opera companies.