Entrepreneurial orientation, firm strategy and small firm performance
研究了创业导向的各个维度如何影响竞争战略与企业绩效的关系，发现创新性与差异化战略高度相关，而风险承担和竞争侵略性与两种战略负相关，差异化和成本领先战略均正向影响绩效。
This article explores how individual entrepreneurial orientation dimensions influence the relationship between competitive strategy and firm performance. The findings show the different impacts of individual entrepreneurial orientation dimensions on competitive strategy and the effects of cost leadership and differentiation on performance. Innovativeness is related most highly to differentiation strategy. Risk-taking and competitive aggressiveness are negatively associated with both differentiation and cost leadership strategies. Both differentiation and cost leadership strategies are positively related to performance. This study refines our understanding of the effects of entrepreneurial orientation on small firm performance.