Behavioral Operations Management: A Blind Spot and a Research Program
指出行为运营管理中常将管理者使用的启发式视为负债的盲点，提出研究计划以揭示启发式何时成为资产或负债的条件，并讨论定量模型如何补充现有研究。
Behavioral operations management, or simply behavioral operations ( BO ps), aims at understanding the decision‐making of managers and at using this understanding to generate interventions that improve the operation of the supply chain. To do so, BO ps imports knowledge from a number of fields such as economics, psychology and other social and behavioral sciences. We point out a blind spot in this knowledge: In BO ps, the heuristics that people use are typically, although not always, viewed as a liability. The issue with this view is that it does not explain when and in what way heuristics can be an asset. We propose, as a research program for BO ps, uncovering the conditions under which the heuristics that supply chain managers use are an asset, as well as the conditions under which they are a liability. We briefly discuss some research on heuristics in BO ps and show how the study of quantitative models of heuristics can complement it.