Bob Geldof and Live Aid: The Affective Side of Global Social Innovation
以鲍勃·吉尔道夫和现场援助为例，分析远见型领导如何通过音乐产业与援助情境的结构性结合，以及流行音乐与饥荒图像的情感联动，激发全球慈善行动。
This paper examines the case of Bob Geldof and Live Aid from the point of view of the relationship between visionary leadership and global social innovation. It briefly reviews the case. It then analyzes it in terms of four aspects of visionary leadership: the personal background of the visionary, the skills used in enacting the vision, the structural context in which the visionary operates, and the historical moment in which the visionary acts. It further reviews music as a symbolic system with powerful abilities to mobilize affect. It concludes that Geldof succeeded in initiating global action through the skillful juxtaposition of structures and processes from the music industry to the aid context and by the equally skillful linking of the affect generated by popular music with that generated by famine imagery to trigger philanthropic activity among consumers of popular music.