Communicating trustworthiness and building trust in interorganizational virtual organizations
提出一个关于组织间虚拟组织中信任的理论，聚焦于如何通过可靠的信息通信技术、共同商业理解和商业伦理来沟通可信性并建立信任。
We propose a theory of trust in interorganizational virtual organizations that focuses on how trustworthiness can be communicated and trust built in this environment. The theory highlights three issues that must be dealt with if the potential obstacles to the development of trust in the virtual context are to be overcome. These are communication of trustworthiness facilitated by reliable Information and Communication Technology (ICT), establishment of a common business understanding, and strong business ethics. We propose four specific propositions relating to these issues, and suggest topics to be explored in future research.