On the strategic use of attention grabbers
研究了媒体内容提供商如何策略性地使用某些产品来吸引消费者注意力，从而带动其他产品的需求，并分析了这种策略对消费者转化、行业利润和产品差异化的影响。
When a �firm decides which products to offer or put on display, it takes into \naccount the products' ability to attract attention to the brand name as a whole. \nThus, the value of a product to the �firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates for the firms other \nproducts. We explore this idea in the context of a stylzed model of competition between media content providers (broadcast TV channels, internet portals, \nnewspapers) over consumers with limited attention. We characterize the equilibrium use of products as attention grabbers and its implications for consumer \nconversion, industry profi�ts and (mostly vertical) product differentiation.