Managerial Perceptions of SMEs in the Wood Industry Supply Chain on Corporate Responsibility and Competitive Advantage: Evidence from China and Finland
基于2009-2010年对中国和芬兰23位木材加工行业中层管理者的访谈，发现中小企业采用非正式的企业社会责任策略来满足关键利益相关者期望，法律是主要驱动力，而先进技术、高效采购、客户导向和合格劳动力是竞争优势的四大基石。
Our comparative study investigates the hinese and innish managers' perceptions of corporate responsibility () and how engagement can benefit small and medium‐sized enterprises (s) in the mechanical wood processing industry. Based on the semi‐structured interviews with 23 line managers between ecember 2009 and ecember 2010, our study provides evidence that with a focused stakeholder approach, managers in wood industry s adopt informal corporate social responsibility strategies and tools to meet the specific expectations of their key stakeholders. Legal aspects were the key drivers of , whereas advanced production technology, efficient wood procurement, customer focus, and a competent workforce formed the four principal cornerstones in their pursuit of competitive advantage. Despite the two vastly different cultural and operational settings, the importance and the role of were found to follow a fairly similar logic in how was understood and implemented in the wood industry s seeking for competitive advantage.