增值竞争策略:法国与英国服装中小企业案例比较

Value-Adding Competitive Strategies: A Comparison of Clothing SMEs Case Studies in France and Great Britain

INTERNATIONAL SMALL BUSINESS JOURNAL · 1995
被引 11
人大 A-ABS 3

中文导读

比较英国东米德兰和法国勒舒莱地区服装中小企业的创业态度与策略,发现法国企业更重视新技术、管理技能和市场信息,且分包关系更像伙伴关系,而英国企业几乎不使用本地正式机构网络。

Abstract

DENISE FLETCHER IS SENIOR LECTURER IN the Business School at Nottingham Trent University, England, and Irene Hardill is reader in economics in the Department of Economics and Public Administration at the same university. The paper studies entrepreneurial attitudes and strategies in clothing SMEs in the East Midlands region of the United Kingdom and Le Choletais in France. It attempts to identify and evaluate how SMEs achieve competitive performance according to the firm's general aims and objectives, vision and strategic awareness. The survey reveals that sub-contracting arrangements are different, resembling partnerships more in France. The French companies attach more importance to new technology, improving management skills, and access to market information. The overwhelming difference between the French and British companies is the virtual non-use of formal, local institutional networks by the British companies.

服装产业中小企业竞争策略国际比较