Entrepreneurial Identities: Reflections from Two Case Studies
分析企业话语如何被小企业环境中的个体用来构建和重构物质实践与心理身份，论证即使人们不认真对待创业文化，也在日常实践中不可避免地再生产它。
The central focus of this paper is an analysis of the enterprise discourse and how it is articulated by individuals working in small business environments, to construct and reconstruct material practices and psychological identities. The core argument is that, even if people do not take the enterprise culture seriously, even if they feel unaffected by its values and claims, they are inevitably reproducing it through their involvement with the daily practices which are imbued with the notion of enterprise (du Gay and Salaman, 1992). As such, the paper takes a social constructionist perspective which seeks to illustrate how individuals are constituted by the discourse of enterprise, and to provide some empirical evidence of the processes and practices which both reflect and construct that experience.