A sensemaking approach to trade‐offs and synergies between human and ecological elements of corporate sustainability
研究通过语义分析方法，比较了一家澳大利亚银行的中层管理、员工、高管、社区委员会、供应商和社区伙伴等不同利益相关者对可持续性中人类与生态要素关系的看法，发现不同群体对权衡与协同的认知存在差异。
Abstract This paper considers the complex relationships between the human and ecological elements of sustainability that exist in the minds of stakeholders and argues that a sensemaking approach allows these to be better understood and compared. This is supported by the results of a study, set in a financial institution, exploring the relationships between these non‐financial elements of corporate sustainability. The viewpoints of middle management, branch and contact centre employees, executives, a community consultative council, suppliers and a community partner of a large Australian bank obtained in in‐depth interviews are analysed and compared utilizing an innovative methodology of semantic analysis. We find that these stakeholders' perceptions of the human–ecological relationship differ by group, containing different mixes of trade‐offs and synergies between the non‐financial elements of corporate sustainability. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.