中介者与竞争优势

Brokers and Competitive Advantage

Management Science · 2007
被引 200
人大 A+FT50UTD24ABS 4*

中文导读

用双形式博弈分析中介者能否获得竞争优势,发现关系外生时中介者优势有条件存在,但若关系基于预期形成则优势仅出现在严格单边行动假设下,对企业战略和实证研究有启示。

Abstract

The broker profits by intermediating between two (or more) parties. Using a biform game, we examine whether such a position can confer a competitive advantage, as well as whether any such advantage could persist if actors formed relations strategically. Our analysis reveals that, if one considers exogenous the relations between actors, brokers can enjoy an advantage but only if (1) they do not face substitutes either for the connections they offer or the value they can create, (2) they intermediate more than two parties, and (3) interdependence does not lock them into a particular pattern of exchange. If, on the other hand, one allows actors to form relations on the basis of their expectations of the future value of those relations, then profitable positions of intermediation only arise under strict assumptions of unilateral action. We discuss the implications of our analysis for firm strategy and empirical research.

经纪人竞争优势双边博弈中介位置