Competitive strategy under uncertainty
分析了企业在不确定性下，在早期行动与等待不确定性消除之间、以及集中资源于单一情景与分散资源保持灵活性之间的权衡，考虑了不确定性性质、行业经济、竞争强度和公司相对地位等因素。
Abstract Competitive strategy under uncertainty involves a trade‐off between acting early and acting later after the uncertainty is resolved, and another trade‐off between focusing resources on one scenario and spreading resources on several scenarios, thus maintaining flexibility. This paper analyzes both these trade‐offs taking into consideration the nature of uncertainty, industry economics, intensity of competition, and the position of a firm relative to its competitors.