DIVERSIFICATION STRATEGY, ENTRY MODE, AND PERFORMANCE: EVIDENCE OF CHOICE AND CONSTRAINTS
研究多元化战略与进入模式的匹配对绩效的影响，发现匹配在某一时期提升绩效，但另一时期不显著，且单一进入模式会限制绩效。
Despite theoretical arguments matching type of diversification strategy with mode of entry, the exact form of relationships between strategy, mode of entry, and performance remains enigmatic. Our analysis, based on two samples, demonstrates that matches between strategy and mode did improve performance in one time period, but not a second. In addition, the results show that exclusive reliance on a single mode (internal development or acquisition) can restrict performance. © 1997 by John Wiley & Sons, Ltd.