Do strategic groups differ in reputation?
研究了美国财产/意外险公司中战略群体与声誉的关系，发现不同战略群体的声誉存在显著差异，且高声誉群体在关键绩效指标上表现更好。
While most strategic group research has focused on performance implications, we consider the relationship between strategic group membership and reputation. Using strategic group identity and domain consensus concepts, we propose strategic groups have different reputations. We find significant differences exist in reputation across three identified strategic groups of U.S. property/casualty insurers, supporting our contention that reputation is a multilevel concept. Post hoc analyses suggest strategic groups with higher reputation also have higher performance on some critical measures, indicating reputation may be a mobility barrier beneficial to members of certain groups. Practitioner implications include challenges of within-group differentiation in firm reputation. Copyright © 2000 John Wiley & Sons, Ltd.