险差事件如何放大或减弱风险决策

How Near-Miss Events Amplify or Attenuate Risky Decision Making

Management Science · 2012
被引 208
人大 A+FT50UTD24ABS 4*

中文导读

研究人们如何误解险差事件(本可能酿成灾难但侥幸未发生的事件)从而低估后续风险并做出更冒险的决定,以及如何通过正确解读险差来促进风险缓解。

Abstract

In the aftermath of many natural and man-made disasters, people often wonder why those affected were underprepared, especially when the disaster was the result of known or regularly occurring hazards (e.g., hurricanes). We study one contributing factor: prior near-miss experiences. Near misses are events that have some nontrivial expectation of ending in disaster but, by chance, do not. We demonstrate that when near misses are interpreted as disasters that did not occur, people illegitimately underestimate the danger of subsequent hazardous situations and make riskier decisions (e.g., choosing not to engage in mitigation activities for the potential hazard). On the other hand, if near misses can be recognized and interpreted as disasters that almost happened, this will counter the basic “near-miss” effect and encourage more mitigation. We illustrate the robustness of this pattern across populations with varying levels of real expertise with hazards and different hazard contexts (household evacuation for a hurricane, Caribbean cruises during hurricane season, and deep-water oil drilling). We conclude with ideas to help people manage and communicate about risk. This paper was accepted by Teck Ho, decision analysis.

侥幸事件风险认知减灾行为决策偏差