Consumer Cocreation in New Product Development
提出了一个概念框架，聚焦于新产品开发中消费者共创的程度，分析了该过程的刺激因素与障碍、对开发各阶段的影响以及企业和消费者两方面的结果，并指出了未来研究方向。
The area of consumer cocreation is in its infancy and many aspects are not well understood. In this article, we outline and discuss a conceptual framework that focuses on the degree of consumer cocreation in new product development (NPD). The authors examine (a) the major stimulators and impediments to this process, (b) the impact of cocreation at each stage of the NPD process, and (c) the various firm-related and consumer-related outcomes. A number of areas for future research are suggested.