P&G is Selling Oxydol!
两位宝洁员工考虑辞职收购旗下老牌洗涤剂品牌Oxydol，需评估品牌复苏可能并寻找风险投资，适合对创业和品牌收购感兴趣的读者。
Todd Wichmann and Rich Owen must decide whether to leave their dream jobs working for Procter & Gamble (P&G) and start their own business. They need to engage in the business planning process to decide whether to purchase Oxydol, one of the oldest detergent brands at P&G. This includes assessing whether Oxydol represents a good opportunity and if they can turn around the brand's declining sales. The most difficult challenge for Todd and Rich, though, involves finding venture capital funding for purchasing a detergent brand at a time when venture capitalists invest mainly in high technology and Internet ventures.