Toward a Dynamic Theory of Intermediate Conformity
研究既非完全遵从也非完全不遵从的中间遵从行为，识别关键因素并构建动态理论，分析中间遵从的合法性与声誉效应，帮助理解不同规范下中间遵从者的应对策略。
ABSTRACT The issue of conformity to social norms has been a major focus of research. Yet, intermediate conformity, which refers to actors who are neither total conformers nor non‐conformers, has received scant attention even though the behaviour is likely widespread. This paper aims to extend the literature on conformity to social norms by laying the foundations for a tractable theory of intermediate conformity. Here, a set of key factors hypothesized to lead actors into intermediate conformity is identified and formal arguments about the dynamic‐legitimacy and reputational effects of their intermediate conformity moves are formulated. Important building blocks include a taxonomy of norms that allows for norm heterogeneity and a recognition that conformity may change over time. The developed framework provides a new conceptual lever for better understanding how intermediate conformers cope over time with social norms of different types and importance.