Strategy and Structure in the Multiproduct Firm
聚焦多产品企业实现经济利益的三种战略：纵向一体化、相关多元化和不相关多元化，分析其经济收益及所需的组织控制条件，并讨论可能阻碍收益实现的组织与环境约束。
This paper focuses on three strategies for realizing economic benefits from the multiproduct firm: vertical integration, related diversification, and unrelated diversification. The paper identifies economic benefits of the strategies and links them with the organizational control requirements necessary to realize these benefits. Organizational and environmental constraints that can inhibit the realization of these benefits also are considered.