新体验产品的动态定价

Dynamic Pricing of New Experience Goods

Journal of Political Economy · 2006
被引 140
人大 A+FT50ABS 4*

中文导读

构建了一个体验产品的动态定价模型,发现大众市场最优价格随时间下降,而利基市场则先低后高以从高支付意愿买家获取剩余。

Abstract

We develop a dynamic model of experience goods pricing with independent private valuations. We show that the optimal paths of sales and prices can be described in terms of a simple dichotomy. In a mass market, prices are declining over time. In a niche market, the optimal prices are initially low followed by higher prices that extract surplus from the buyers with a high willingness to pay. We consider extensions of the model to integrate elements of social rather than private learning and turnover among buyers

动态定价体验品最优定价路径市场细分