解释特许经营体系中特许经营与公司自营门店的分布

Explaining the Distribution of Franchised and Company-Owned Outlets in Franchise Systems

JOURNAL OF MANAGEMENT · 1998
被引 126
人大 AFT50ABS 4*

中文导读

研究了特许经营体系中,特许人特征对公司自营与特许经营门店分布的非线性影响,使用美国1991-1994年数据验证了地理分散度、特许权使用费率等变量的曲线效应。

Abstract

Agency theory research on franchising, to date, has posited linear effects of franchisor characteristics on the distribution of company-owned and franchised outlets in franchise systems. This study argues that many of these characteristics actually have curvilinear effects. Using pooled cross-sectional time series regression analysis on U.S. franchisors over the 1991-1994 period, this study tests the curvilinear effects of geographic dispersion, royalty rates, system growth rate, system size, franchise fee and initial investment on the proportion of outlets franchised.

特许经营代理理论组织经济学营销渠道