An Exploration of Interpersonal Relationships in Two Taiwanese Computer Firms
通过民族志和深度访谈，研究台湾两家计算机公司中员工与客户的关系模式，发现中国传统文化中的人情和关系秩序深刻影响了台湾商业中的人际互动，尤其销售人员在复杂社会政治经济环境中灵活融合功能与情感元素来管理关系。
This study provides a fuller description of some of the ways businesspeople relate to each other and their customers in Taiwan. Through ethnographies and extended interviews, relationship patterns in two Taipei computer companies are shown to be influenced by Chinese traditions which view human emotion and orders of relationship as the basis of society. Taiwanese employees, particularly salespeople, are shown as adept at fusing functional and emotional elements to flexibly manage interpersonal relationships in complex and dynamic Taiwanese social, political, and economic contexts. It is concluded that relationships, as social resources, manifest themselves in various levels of business conduct, influencing the functioning of Taiwan firms in the modern business environment.