Marketing Co‐operatives: An Incomplete Contracting Perspective
从不完全合同视角分析营销合作社，发现成员控制权要求会威胁其在加工阶段资产专用性上升时的生存，但产品差异化足够大时可保持效率。
Marketing co‐operatives (MCs) are analysed from an incomplete contracting perspective. The requirement of the domination of control by the members of an MC is a threat to the survival of an MC in markets where the level of asset specificity at the processing stage of production is increasing. However, an MC may remain an efficient governance structure when the increasing level of asset specificity is compensated for by a sufficient increase in the extent of product differentiation.