The role of incentives and communication in strategic alliances: an experimental investigation
通过实验研究战略联盟中潜在价值与实际价值创造之间的偏差，分析经济激励和沟通对联盟成员决策及成功结果的影响。
Abstract This paper experimentally examines the determinants of the deviation between potential and realized value creation in strategic alliances. To better understand how decision making in alliances may influence success, we use an experimental design that juxtaposes two important factors that affect alliance members' decisions: economic incentives and communication. The evidence from our experiment sheds light on the relative impact of each, and more importantly, how both factors interact to explain successful outcomes. Copyright © 2009 John Wiley & Sons, Ltd.