A Multi–Study Investigation of Outcomes of Franchisees’ Affective Commitment to Their Franchise Organization
通过四项研究，发现加盟商对加盟体系的情感承诺能提升其客观业绩和增开新店的意愿，同时减少机会主义行为和离职倾向，尤其在持续承诺较低时效果更明显。
Franchisees’ affective organizational commitment refers to the degree to which franchisees experience an emotional attachment to their franchise organization. Using a social exchange theory perspective, this research reports four studies that explore the relationship between franchisee's affective commitment and franchisee outcomes. We found that affective commitment to the franchise organization was positively related to franchisee objective performance (Study 1) and intent to acquire additional units (Study 2), and negatively related to franchisee opportunism (Study 3) and intent to leave the franchise organization, particularly when continuance commitment (i.e., commitment based on the cost associated with membership to the franchise) was low (Study 4). The implications of these findings are discussed.