China's township and village enterprises: Kelon's competitive edge
分析了中国乡镇企业与其他企业的区别，并以最大的冰箱制造商科龙为例，探讨其成功资源，帮助国内和国际企业更好地在中国市场竞争。
Executive Overview Most examinations of business in China have focused on large state firms or international joint ventures. However, the most successful group of businesses in China are the township and village enterprises. Success in the China market requires that a business have a full understanding of the marketplace. This article helps both practitioners and academics by examining how township and village enterprises differ from other classes of businesses. We then examine the case of Kelon, one of the most successful of the township businesses in China. As the nation's largest refrigerator manufacturer, Kelon has developed resources that have shaped its success. By examining these resources, both domestic Chinese firms and international firms can learn to better compete in the Chinese marketplace.