Effect of Resource Variation and Firm Experience on Market Entry Decisions: Evidence from U.S. Telecommunication Firms' International Expansion Decisions
研究市场需求的振幅、频率和不可预测性如何影响企业进入决策，发现资源变化会抑制进入，但企业经验（尤其是目标市场经验）能缓解这种抑制效应。
We consider the role that resource variation plays in affecting a firm's market entry decision. Resource variation, represented by amplitude, frequency, and unpredictability of change in market demand, has been shown to affect organizations' decisions and life chances, but there is little evidence of the effect of variation on entry decisions. We hypothesize that resource variation in a market reduces entry but that not all firms are equally deterred by variation. In particular, firm experience with entry in general and with the target market specifically moderate the overall effect of market variation on entry. Our analysis of foreign market entry by U.S. telecommunications firms from 1985 to 2000 indicates that variation does deter entry and that experience moderates this effect, though not all dimensions of variation have significant effects. These results inform our understanding of the effect of uncertainty on firms' behaviors, as well as factors impacting market entry decisions and how these decisions are affected by experience.