Image Congruence and the Treatment of Difference Scores in Organizational Choice Research
研究自我形象与组织形象的一致性如何影响商学院申请者的择校行为，发现正面自我形象者选择与自我形象最相似的学校，负面自我形象者则相反，并展示了差异分数方向性在一致性假设检验中的价值。
This study examined how the perceived congruence between self-and organizational images affects one's choice of a graduate school of business. Applicants with a positive self-image (N = 64) select schools most like their self-image, whereas applicants with a negative self-image (N = 18) select schools least like their self-image. The retention of directionality in difference scores is shown to be a useful data analysis technique when testing congruence hypotheses.