The Challenge of Innovation Implementation
提出创新实施效果取决于组织对创新的支持氛围与创新对用户价值观的匹配度，并分析了实施结果（如抵制、回避、服从、承诺），对管理者和研究者理解如何有效推行创新有参考价值。
Implementation is the process of gaining targeted organizational members' appropriate and committed use of an innovation. Our model suggests that implementation effectiveness—the consistency and quality of targeted organizational members' use of an innovation—is a function of (a) the strength of an organization's climate for the implementation of that innovation and (b) the fit of that innovation to targeted users' values. The model specifies a range of implementation outcomes (including resistance, avoidance, compliance, and commitment); highlights the equifinality of an organization's climate for implementation; describes within- and between-organizational differences in innovation-values fit; and suggests new topics and strategies for implementation research.