Persuasion: Empirical Evidence
这篇综述梳理了关于说服性沟通的效果和驱动因素的实证证据，涵盖消费者、选民、捐赠者和投资者，回答四个关键问题：说服的影响程度、行为反应模型、说服者的动机与限制、以及说服对经济和政治均衡的影响。
We provide a selective survey of empirical evidence on the effects as well as the drivers of persuasive communication. We consider persuasion directed at consumers, voters, donors, and investors. We organize our review around four questions. First, to what extent does persuasion affect the behavior of each of these groups? Second, what models best capture the response to persuasive communication? Third, what are persuaders' incentives, and what limits their ability to distort communications? Finally, what evidence exists on the way persuasion affects equilibrium outcomes in economics and politics?