Constructing Consumer Responsibility: Exploring the Role of Corporate Communications
研究企业如何通过沟通构建消费者责任的概念，揭示其如何将消费者责任组织成有意义的、不冲突市场选择的文化知识。
This article examines the role of corporations in constructing the nature, meaning and implications of `consumer responsibility'. It draws on a theoretical framework that elaborates how objects, subjects and concepts are configured in organizational discourse. Using critical discourse analysis, it reveals how consumer responsibility is organized into meaningful cultural knowledge through corporate communications. The findings suggest that such communications rely on strategic juxtapositions that offer a morally unconflicting concept of consumer responsibility that is facilitative of market choice.