Revenue Management of Callable Products
分析有限容量下两票价等级的可召回产品,证明其能为容量提供者带来无风险额外收益,并给出最优召回价格和折扣票预订限额,数值例子显示高票价需求不确定性大时收益显著。
A callable product is a unit of capacity sold to self-selected low-fare customers who willingly grant the capacity provider the option to “call” the capacity at a prespecified recall price. We analyze callable products in a finite-capacity setting with two fare classes where low-fare customers book first, and show that callable products provide a riskless source of additional revenue to the capacity provider. An optimal recall price and an optimal discount-fare booking limit for the two-period problem are obtained. Numerical examples show the benefits from offering callable products can be significant, especially when high-fare demand uncertainty is large. Extensions to multifare structures, network models, overbooking, and to other industries are discussed.