Changing tastes and endogenous preferences: Some issues in modelling the demand for agricultural products
指出主流消费者行为理论在解释农产品需求变化时存在根本缺陷，源于其对个体概念的特定构建，并建议农业经济学家要么限制研究问题，要么考虑替代方法。
Changing patterns of demand for agricultural products have prompted agricultural economists to consider the causes of such changes. However, the standard theory of consumer behaviour which forms the basis of their analyses is arguably ill-designed to deal with such issues. It is argued that there are some fundamental deficiencies with the conventional approach to consumer behaviour. Many of these arise from the reliance upon a particular conception (or construct) of the individual within mainstream theory, which is open to severe criticism from social theory/ philosophy. Some illustrations of these problems, which are encountered when attempting to explain changes in preferences, are discussed and the importance of alternative approaches is suggested. The implications for modelling changes in demand are indicated and it is suggested that agricultural economists should either limit the types of questions which they ask or give serious consideration to alternative approaches.