ACQUIRING ORGANIZATIONAL LEGITIMACY THROUGH ILLEGITIMATE ACTIONS: A MARRIAGE OF INSTITUTIONAL AND IMPRESSION MANAGEMENT THEORIES.
结合制度理论与印象管理视角，基于两个社会运动组织的八起非法行为数据，提出过程模型，解释组织如何通过非法行为获得关键群体的支持，对组织管理者和学者有参考价值。
This article links institutional and impression management perspectives in a process model of how controversial and possibly unlawful actions of members of organizations can lead to endorsement and support from key constituencies. This model is grounded in interview, archival, and observational data concerning eight illegitimate actions attributed to members of two social movement organizations. We found that institutional conformity and decoupling illegitimate activities from legitimate structures facilitated spokespersons’ efforts to use impression management tactics that shifted attention away from the controversial actions and toward the socially desirable goals endorsed by broader constituencies. As a result, these organizations used publicity generated by illegitimate actions to obtain endorsement and support from those constituencies. We discuss the implications of the model for other kinds of organizations and derive testable propositions. We also consider implications for institutional and impres...