The Iron Cage: Ugly, Uncool, and Unfashionable
提出“文化-技术融合”概念，分析数字生产如何加速时尚融合物的创造与全球传播，并构建理论解释三种融合类型：美丽技术、高效美和混合品。
Historical studies reveal how organizational markets supplied artifacts that became fashionable because they met not only consumers’ cultural tastes, but also their technological preferences. This article calls such artifacts cultural-technological fusions. The digital mode of production tends to generate more types of fashionable fusions, which replace each other at a growing rate, and travel increasingly swiftly across consumers globally. These changes in fashion markets mandate a revised theory of fashion bearing on the organizational production of digital culture-technology fusions and on the characteristics of fusions so produced. This article’s theory describes digital production processes enabling fusion’s rapid visualization, creation, and awareness among global consumers, production processes that create or reinforce three types of fusions: ‘beautiful technologies’, that is technologies rendered aesthetic; ‘efficient beauties’, that is aesthetic artifacts rendered technologically efficient; ‘concoctions’, that is new technologies fused with new cultural tastes. Finally, the theory discusses the novel characteristics of the market supply and consumption of fashionable fusions.