Can guanxi be a source of sustained competitive advantage for doing business in China?
从理论角度探讨关系能否为在华外企带来持续竞争优势,指出关系需具备价值性、稀缺性和难以模仿性,但人员流动等简单因素就可能破坏这种优势,并提出了保护关系的建议。
Executive Overview Guanxi means good connections. Although guanxi is often said to be the source of sustained competitive advantage for foreign companies doing business in China, there is little theoretical basis for this view. What is known is that guanxi has to be valuable, rare, and imperfectly imitable before it can lead to a sustained advantage. Even if a certain advantage is gained, it can be difficult to sustain, because guanxi can be disrupted by something as simple as staff mobility. By suggesting ways for companies to protect their guanxi, it is hoped that this important aspect of Chinese management may be made more understandable to westerners and its use by western managers enhanced and encouraged.