From Intended Strategies to Unintended Outcomes: The Impact of Change Recipient Sensemaking
通过纵向实时分析计划变革实施，揭示中层管理者作为变革接受者之间的横向非正式意义建构过程如何同时导致预期和非预期的变革结果，说明战略变革的不可预测性和涌现性。
The tendency for intended strategies to lead to unintended consequences is well documented. This longitudinal, real-time analysis of planned change implementation provides an explanation for this phenomenon. We focus on the social processes of interaction between middle managers as change recipients as they try to make sense of the change interventions. We show the extent to which lateral, informal processes of inter-recipient sensemaking contribute to both intended and unintended change outcomes, and therefore the unpredictable, emergent nature of strategic change. The findings raise the issue of the extent to which it is possible to manage evolving recipient interpretations during change implementation.