Strategy content and the research process: A critique and commentary
旨在鼓励对战略内容研究现状的讨论，提出互动式研究过程，并建议加强理论构建、理论驱动数据分析，减少对结果即时应用性的强调。
Abstract The purpose of this paper is to encourage discussion on the ‘state‐of‐the‐science’ in strategy content research. We present a view of an interactive research process and argue that strategy content research would benefit from (1) more carefully developed theoretical work; (2) more theory‐driven data analysis; and (3) less emphasis on the immediate applicability of results.