服务升级的经济学

The Economics of Service Upgrades

JOURNAL OF SERVICE RESEARCH · 2004
被引 56
人大 A-ABS 4

中文导读

研究了服务提供商在有空余高端容量时,通过预售升级票来提升利润的条件、定价和数量决策,发现当高端服务全价销售概率足够高时升级票能增加利润。

Abstract

Many service providers offer different service classes (e.g., first class, second class). Because the capacity of each class is set in advance, providers may end up with unfilled first-class capacity at the time of service delivery. When this happens, providers often upgrade some of their customers from a lower service class to a higher one. One way in which service providers manage upgrades is by selling, in advance, tickets that entitle the holder to an upgrade if space becomes available in a higher service class. This article investigates the circumstances under which upgradeable tickets are profitable, how to price them, and how many to issue. Upgradeable tickets increase the provider’s profits when the probability of obtaining full price for first-class service is sufficiently high. With upgradeable tickets, more of the available capacity can be reserved for potential customers who are willing to pay a high price for high-end service.

服务营销定价策略收益管理服务运营