商业政策中的混淆词汇

The Confusing Words of Business Policy

Academy of Management Review · 1982
被引 46
人大 A+FT50UTD24ABS 4*

中文导读

指出商业政策领域因缺乏共享且被理解的语言而面临困难,并提出促进基本概念和术语含义达成共识的建议。

Abstract

Language is very important in comprehending a subject as complex as business policy. Unfortunately, the lack of a widely shared and understood language is a liability that business policy has yet to overcome. In this paper some proposals are made that, it is hoped, will promote a consensus on the meaning of the basic concepts and terms in the field.

商业政策术语共识概念定义