Building and Delivering the Virtual World: Commercializing Services for Internet Access
分析了1998年美国2089家互联网服务提供商（ISP）的服务组合，发现多数ISP已提供基础接入以外的服务，并开发了产业产品编码来分类这些服务。
This study analyzes the service offerings of Internet Service Providers (ISPs), the commercial suppliers of Internet access in the United States. It presents data on the services of 2089 ISPs in the summer of 1998. By this time many ISPs had begun to offer services other than basic access. This paper develops an Internet access industry product code which classifies these services. Significant heterogeneity across ISPs is found in the propensity to offer these services, a pattern with an unconditional urban/rural difference. Most of the explained variance in behavior arises from firm‐specific factors, with some evidence of location‐specific factors.