扫描未来环境:社会指标

Scanning the Future Environment: Social Indicators

CALIFORNIA MANAGEMENT REVIEW · 1980
被引 20
人大 A-ABS 3

中文导读

探讨企业如何利用社会指标(如人口特征、家庭结构变化、生活质量感知)来扫描外部环境,以制定应对经济和社会力量的战略,对管理者和战略规划者有用。

Abstract

Designing corporate strategies to deal with external economic and social forces is a challenge to management, requiring sophisticated environmental scanning systems. Social indicators, such as demographic characteristics, changes in family composition, and perceptions concerning quality of life provide a basis for understanding the current environment and anticipating the future.

企业战略环境扫描社会指标管理决策