Scanning the Future Environment: Social Indicators
探讨企业如何利用社会指标(如人口特征、家庭结构变化、生活质量感知)来扫描外部环境,以制定应对经济和社会力量的战略,对管理者和战略规划者有用。
Designing corporate strategies to deal with external economic and social forces is a challenge to management, requiring sophisticated environmental scanning systems. Social indicators, such as demographic characteristics, changes in family composition, and perceptions concerning quality of life provide a basis for understanding the current environment and anticipating the future.